How to track brand mentions inside YouTube videos and podcasts

Say your company gets mentioned in a 40-minute podcast at minute 23. The episode title doesn't name you. The description doesn't name you. Every conventional media-monitoring tool, the kind that scans titles, descriptions, and comments, misses it completely. You find out three weeks later when a customer asks about it.

Spoken words are invisible to most monitoring

Text monitoring is a solved problem. Audio isn't. The mention that matters is inside the speech itself, and the only way to search speech is to transcribe it first. Transcribing at internet scale is expensive, which is why most tools quietly skip it.

How Kinode Monitor approaches it

Two sweeps run every 30 minutes. The first covers the sources you choose: the YouTube channels and podcast feeds worth watching, like competitors' shows, industry podcasts, and reviewers. Every new upload and episode gets transcribed. The second is discovery: each of your keywords searches all of YouTube for freshly published videos mentioning it, and those candidates get transcribed too. Discovery exists for the situation where your company just hit the news and the coverage is coming from channels nobody thought to watch.

Every hit includes the quote

Each mention records the verbatim quote as spoken, the timestamp, and a link that jumps to that moment in the video or episode. You don't get a vague alert that your brand may have been mentioned. You get the sentence itself, ready to paste into a Slack thread or a legal memo.

What Monitor does and doesn't do

No tool transcribes the whole internet in real time, and anyone claiming to is reading titles. Monitor transcribes what your chosen sources publish, plus whatever discovery finds fresh on YouTube, and searches inside the audio of all of it. That covers the part that matters and the part almost nobody else does. It's $49/month, included in Plus and Pro.